Current news and events for New Generation Media
PRESS RELEASE - FOR IMMEDIATE DISTRIBUTION
NGM Eclipses Sales Records, Adds 3 New Affiliates to Start 2008
February 1, 2008 - New Generation Media, LLC has completed record sales events with longtime customers Mapleton Communications in Merced, California and Bicoastal Media in Lakeport, California in January 2008.
"We are very happy with the results of our latest Impact Event", stated Alan Mathews, Sales Manager for Bicoastal Media in Lakeport and Ukiah, California. "We almost doubled our goal for the event, and the closing ratios were phenomenal", stated Jennifer Meier, Director of Sales for New Generation Media.
NGM also added 3 new partners, The Herald-Journal in Spartanburg, SC, the Star News in Wilmington, NC, and Clear Channel Radio Group in Omaha, Nebraska. "Media Sales will be challenging again this year, and I think that Affiliates are seeing the value in offering their clients more value for their dollar as opposed to cutting prices to help fill up their inventory", stated Eric Van Cleave, General Manager of New Generation Media, LLC. Van Cleave went on to say, "The web services that we offer are key to the success of any business, and we are looking forward to helping our Affiliates become more of a marketing resource to their clients."
NGM HOLDS SECOND SUCCESSFUL EVENT WITH PRINT MEDIA PARTNER
September 2007-New Generation Media, LLC has held a second successful event with the Santa Rosa Press Democrat. This was the second successful sales effort in 2007 with the first Print Media Partner in the firm's history.
"Print is definitely a growth opportunity for us", said NGM General Manager Eric Van Cleave, "the combination of print and the dominate news and information website in the marketplace are a killer combination".
The two events have now resulted in over 1.6 Million Dollars in annual advertiser commitments for both Display and Classified Advertising.
SEATTLE RADIO PRESALES ARE A HIT
October 2007-New Generation Media kicked off a new relationship with CBS Radio in Seattle, holding a "presale" event in October. Over 35% of the clients pitched the program purchased the packages, which combine radio advertising, web advertising, and a new website for the clients.
"The clients saw the value in what we were providing immediately", said Market Manager Jeff Irvine, "I am looking forward to more success later this year in our full event."
NEW GENERATION MEDIA EXPANDS INTO PRINT MEDIA
Santa Rosa, California - New Generation Media, LLC (NGM) has successfully expanded to include print media in addition to the growing list of Radio and Television Affiliates with which it currently works. In 10 days of selling this past May, NGM added 20 new clients and over $820,000 in annual billing to the list of clients for the Santa Rosa Press Democrat, a New York Times affiliate.
Carolyn McCulligh, Advertising Director for the Press Democrat, had the following thoughts about the sales effort, “I can't wait until we have our next Velocity blitz because we will be so much better. Overall, I feel this first one was quite successful. Working together again will be more effective now that we know the ropes. I am looking forward to brainstorming how to capture the most dollars out of this market.” Carolyn added, “You were a complete pleasure to work with and so was everyone on your staff.”
NGM will be working with CMC, with papers in Rancho Santa Fe, Del Mar, and Carmel, as well as Premier Real Estate Magazine, in July. “We hope to continue to perfect our approach to print advertisers”, said Eric Van Cleave, General Manager of NGM, “we feel that the largest growth opportunity for print media is the Internet, and we show clients how to improve their website, market themselves on the net, and use print ads and the web together to effectively promote their business.” |
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